Winnipeg, Manitoba
Complete analysis of 393 contractors across 4 trades.
**MARKET MATURITY: Emerging** — At 13.7% AI-ready, Winnipeg is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •86.3% of contractors in Winnipeg are invisible to AI systems
- •Electrician lead with 26.7% AI-ready
- •Winnipeg ranks +1.1 points above Manitoba average
- •Only 0% have proper schema markup
"In a competitive market like Winnipeg, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 393 contractors in Winnipeg, only 54 (13.7%) have the digital signals AI assistants surface. The other 339 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Winnipeg presents a balanced opportunity with 393 contractors across 4 trades. At 13.7% AI visibility, there's still room to position favorably.
Provincial Comparison
4 cities analyzed
Schema Opportunity
Only 0% of contractors in Winnipeg have structured data—that's 393 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Electrician lead with 26.7% AI visibility, while Plumber lag behind at 9.6%. This 17.1-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Winnipeg average 224 reviews vs 53 for the bottom 50% — that's 4.3x more. But here's the catch: some businesses with lots of reviews still score poorly (27.7/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 190 | 42 | 12.1% | 72% | 0% | Medium | Abundant Air Inc. 88/100 | |
| HVAC Contractor | 136 | 44.6 | 16.2% | 74% | 0% | Medium | Abundant Air Inc. 88/100 | |
| Plumber | 52 | 39.3 | 9.6% | 65% | 0% | Low | Mr. Rooter Plumbing of Winnipeg 85/100 | |
| Electrician | 15 | 49.7 | 26.7% | 87% | 0% | Medium | Powertec Electric Inc. - Winnipeg Electricians 83/100 |
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Methodology
This analysis aggregates data from 393 contractors across 4 trades in Winnipeg. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify