Dieppe, New Brunswick
Complete analysis of 66 contractors across 2 trades.
**MARKET MATURITY: Emerging** — At 6.1% AI-ready, Dieppe is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •93.9% of contractors in Dieppe are invisible to AI systems
- •Electrician lead with 16.7% AI-ready
- •Dieppe ranks -1.2 points below New Brunswick average
- •Only 2% have proper schema markup
"What we're seeing in Dieppe is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 66 contractors in Dieppe, only 4 (6.1%) have the digital signals AI assistants surface. The other 62 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Dieppe presents a balanced opportunity with 66 contractors across 2 trades. At 6.1% AI visibility, there's still room to position favorably.
Provincial Comparison
3 cities analyzed
Schema Opportunity
Only 2% of contractors in Dieppe have structured data—that's 65 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Electrician lead with 16.7% AI visibility, while General Contractor lag behind at 3.7%. This 13-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Dieppe average 23 reviews vs 2 for the bottom 50% — that's 15.1x more. But here's the catch: some businesses with lots of reviews still score poorly (23.3/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 54 | 35.6 | 3.7% | 65% | 2% | Low | COBRA Excavation 83/100 | |
| Electrician | 12 | 42.8 | 16.7% | 50% | 0% | Medium | Moncton Electrical Services 78/100 |
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Methodology
This analysis aggregates data from 66 contractors across 2 trades in Dieppe. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify