Orillia, Ontario
Complete analysis of 108 contractors across 4 trades.
**MARKET MATURITY: Emerging** — At 7.4% AI-ready, Orillia is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •92.6% of contractors in Orillia are invisible to AI systems
- •HVAC Contractor lead with 16.7% AI-ready
- •Orillia ranks -1.7 points below Ontario average
- •Only 4% have proper schema markup
"Orillia is at an interesting inflection point. It's large enough to have serious competition, but small enough that a few smart moves can put you ahead of the pack. The contractors who act now will own this market when AI recommendations become the norm."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 108 contractors in Orillia, only 8 (7.4%) have the digital signals AI assistants surface. The other 100 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Orillia offers an accessible market with 108 contractors across 4 trades. AI competition is low—only 7.4% are optimized. Now is the time to act.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 4% of contractors in Orillia have structured data—that's 104 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
HVAC Contractor lead with 16.7% AI visibility, while Plumber lag behind at 0%. This 16.7-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Orillia average 49 reviews vs 4 for the bottom 50% — that's 13.4x more. But here's the catch: some businesses with lots of reviews still score poorly (25.4/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 65 | 39 | 7.7% | 65% | 5% | Low | Creative Design Stairs & Railing Inc. 85/100 | |
| Landscaper | 21 | 33.7 | 4.8% | 52% | 0% | Low | Mariposa Landscaping and Supply Yard 81/100 | |
| HVAC Contractor | 12 | 49.2 | 16.7% | 67% | 8% | Medium | Central Heating 82/100 | |
| Plumber | 10 | 32.8 | 0% | 50% | 0% | Low | Canpro Plumbing 52/100 |
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Methodology
This analysis aggregates data from 108 contractors across 4 trades in Orillia. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify