Ottawa, Ontario
Complete analysis of 491 contractors across 3 trades.
**MARKET MATURITY: Emerging** — At 8.6% AI-ready, Ottawa is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •91.4% of contractors in Ottawa are invisible to AI systems
- •General Contractor lead with 11.9% AI-ready
- •Ottawa ranks -1.3 points below Ontario average
- •Only 0% have proper schema markup
"In a competitive market like Ottawa, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 491 contractors in Ottawa, only 42 (8.6%) have the digital signals AI assistants surface. The other 449 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Ottawa presents a balanced opportunity with 491 contractors across 3 trades. At 8.6% AI visibility, there's still room to position favorably.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 0% of contractors in Ottawa have structured data—that's 491 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
General Contractor lead with 11.9% AI visibility, while Roofer lag behind at 6.1%. This 5.8-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Ottawa average 67 reviews vs 8 for the bottom 50% — that's 8.6x more. But here's the catch: some businesses with lots of reviews still score poorly (23.3/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| Painter | 268 | 38.6 | 9.3% | 74% | 0% | Medium | Nourvue Painting Co 88/100 | |
| Roofer | 164 | 38.2 | 6.1% | 77% | 1% | Medium | Rainbow Roofing & Renovations 85/100 | |
| General Contractor | 59 | 41.9 | 11.9% | 81% | 0% | Low | Kovar Contracting INC. 88/100 |
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Methodology
This analysis aggregates data from 491 contractors across 3 trades in Ottawa. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify