Whitehorse, Yukon
Complete analysis of 103 contractors across 3 trades.
**MARKET MATURITY: Emerging** — At 8.7% AI-ready, Whitehorse is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •91.3% of contractors in Whitehorse are invisible to AI systems
- •General Contractor lead with 10.9% AI-ready
- •Whitehorse ranks +0 points above Yukon average
- •Only 3% have proper schema markup
"What we're seeing in Whitehorse is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 103 contractors in Whitehorse, only 9 (8.7%) have the digital signals AI assistants surface. The other 94 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Whitehorse offers an accessible market with 103 contractors across 3 trades. AI competition is low—only 8.7% are optimized. Now is the time to act.
Provincial Comparison
1 cities analyzed
Schema Opportunity
Only 3% of contractors in Whitehorse have structured data—that's 100 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
General Contractor lead with 10.9% AI visibility, while Electrician lag behind at 4.2%. This 6.7-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Whitehorse average 14 reviews vs 2 for the bottom 50% — that's 8.4x more. But here's the catch: some businesses with lots of reviews still score poorly (23.4/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 64 | 38.7 | 10.9% | 58% | 3% | Low | Total North Communications 86/100 | |
| Electrician | 24 | 30.8 | 4.2% | 54% | 4% | Low | Moffat Electrical Contracting 85/100 | |
| Plumber | 15 | 33.1 | 6.7% | 53% | 0% | Low | Northern Plumbing 86/100 |
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Methodology
This analysis aggregates data from 103 contractors across 3 trades in Whitehorse. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify