Indianapolis, Indiana
Complete analysis of 476 contractors across 7 trades.
**MARKET MATURITY: Emerging** — At 0.4% AI-ready, Indianapolis is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •99.6% of contractors in Indianapolis are invisible to AI systems
- •Roofer lead with 7.7% AI-ready
- •Only 12% have proper schema markup
"In a competitive market like Indianapolis, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 476 contractors in Indianapolis, only 2 (0.4%) have the digital signals AI assistants surface. The other 474 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Indianapolis presents a balanced opportunity with 476 contractors across 7 trades. At 0.4% AI visibility, there's still room to position favorably.
Schema Opportunity
Only 12% of contractors in Indianapolis have structured data—that's 419 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Roofer lead with 7.7% AI visibility, while Painter lag behind at 0%. This 7.7-point gap represents an opportunity for businesses in less optimized trades.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 451 | 18.1 | 0.2% | 100% | 12% | Medium | Savage Media 81/100 | |
| Roofer | 13 | 19.5 | 7.7% | 100% | 8% | Low | Metal Roofing Indianapolis 90/100 | |
| Electrician | 4 | 19 | 0% | 100% | 0% | Low | Universal Lighting & Electric 39/100 | |
| Plumber | 3 | 27 | 0% | 100% | 0% | Low | Weilhammer Plumbing Co. Inc. 51/100 | |
| Landscaper | 2 | 34.5 | 0% | 100% | 50% | Low | On The Spot Home Service 69/100 | |
| HVAC Contractor | 2 | 13.5 | 0% | 100% | 0% | Low | Strategic Solutions USA - Your Personal Recruiter 27/100 | |
| Painter | 1 | 40 | 0% | 100% | 0% | Low | Home maker solution Llc 40/100 |
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Methodology
This analysis aggregates data from 476 contractors across 7 trades in Indianapolis. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify