Scarborough, Ontario
Complete analysis of 363 contractors across 4 trades.
**MARKET MATURITY: Emerging** — At 11.3% AI-ready, Scarborough is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •88.7% of contractors in Scarborough are invisible to AI systems
- •HVAC Contractor lead with 12.1% AI-ready
- •Scarborough ranks +1.7 points above Ontario average
- •Only 7% have proper schema markup
"What we're seeing in Scarborough is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 363 contractors in Scarborough, only 41 (11.3%) have the digital signals AI assistants surface. The other 322 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Scarborough offers an accessible market with 363 contractors across 4 trades. AI competition is low—only 11.3% are optimized. Now is the time to act.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 7% of contractors in Scarborough have structured data—that's 338 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
The Review Paradox
Top 10% contractors in Scarborough average 171 reviews vs 14 for the bottom 50% — that's 12.1x more. But here's the catch: some businesses with lots of reviews still score poorly (28.2/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 104 | 42.8 | 10.6% | 76% | 10% | Medium | City Air Toronto 88/100 | |
| Electrician | 99 | 37.4 | 11.1% | 69% | 0% | Low | Alkon Electric 88/100 | |
| HVAC Contractor | 91 | 43.4 | 12.1% | 77% | 10% | Low | City Air Toronto 88/100 | |
| Plumber | 69 | 45.2 | 11.6% | 84% | 7% | Low | Empire Plumbing and Heating Inc. 85/100 |
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Methodology
This analysis aggregates data from 363 contractors across 4 trades in Scarborough. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify