Vars, Ontario
Complete analysis of 52 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 11.5% AI-ready, Vars is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •88.5% of contractors in Vars are invisible to AI systems
- •General Contractor lead with 13.3% AI-ready
- •Only 17% have proper schema markup
"What we're seeing in Vars is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 52 contractors in Vars, only 6 (11.5%) have the digital signals AI assistants surface. The other 46 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Vars offers an accessible market with 52 contractors across 5 trades. AI competition is low—only 11.5% are optimized. Now is the time to act.
Schema Opportunity
17% of contractors in Vars use structured data. The other 43 are missing a major AI visibility opportunity.
Leaders & Laggards
General Contractor lead with 13.3% AI visibility, while Electrician lag behind at 0%. This 13.3-point gap represents an opportunity for businesses in less optimized trades.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 45 | 46.1 | 13.3% | 89% | 20% | Low | Verdun Windows and Doors 83/100 | |
| Landscaper | 2 | 43 | 0% | 50% | 0% | Low | Michel Blais Sales & Service 55/100 | |
| Plumber | 2 | 40.5 | 0% | 50% | 0% | Low | Maintenance Repair Service 55/100 | |
| HVAC Contractor | 2 | 34 | 0% | 100% | 0% | Low | Ideal Home Comfort inc 35/100 | |
| Electrician | 1 | 42 | 0% | 100% | 0% | Low | Brazeau Electric 42/100 |
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Methodology
This analysis aggregates data from 52 contractors across 5 trades in Vars. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify