Philadelphia, Pennsylvania
Complete analysis of 81 contractors across 3 trades.
**MARKET MATURITY: Emerging** — At 7.4% AI-ready, Philadelphia is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •92.6% of contractors in Philadelphia are invisible to AI systems
- •Roofer lead with 11.1% AI-ready
- •Philadelphia ranks +0 points above Pennsylvania average
- •Only 33% have proper schema markup
"In a competitive market like Philadelphia, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 81 contractors in Philadelphia, only 6 (7.4%) have the digital signals AI assistants surface. The other 75 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Philadelphia offers an accessible market with 81 contractors across 3 trades. AI competition is low—only 7.4% are optimized. Now is the time to act.
Provincial Comparison
1 cities analyzed
Schema Opportunity
33% of contractors in Philadelphia use structured data. The other 54 are missing a major AI visibility opportunity.
Leaders & Laggards
Roofer lead with 11.1% AI visibility, while General-contractor lag behind at 4.9%. This 6.2-point gap represents an opportunity for businesses in less optimized trades.
The Middle Class Problem
32 contractors in Philadelphia score "Good" but not "Excellent." The paradox: moving up often takes less effort than getting here. One afternoon of schema work could push them through.
The Review Paradox
Top 10% contractors in Philadelphia average 116 reviews vs 35 for the bottom 50% — that's 3.3x more. But here's the catch: some businesses with lots of reviews still score poorly (21.3/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General-contractor | 41 | 40.5 | 4.9% | 100% | 27% | Low | Metal Roofing Philadelphia 90/100 | |
| General Contractor | 22 | 52.7 | 9.1% | 100% | 36% | Low | Metal Roofing Philadelphia 90/100 | |
| Roofer | 18 | 54.9 | 11.1% | 100% | 44% | Low | Metal Roofing Philadelphia 90/100 |
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Methodology
This analysis aggregates data from 81 contractors across 3 trades in Philadelphia. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify