Regina, Saskatchewan
Complete analysis of 180 contractors across 3 trades.
**MARKET MATURITY: Emerging** — At 5.6% AI-ready, Regina is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •94.4% of contractors in Regina are invisible to AI systems
- •Plumber lead with 7% AI-ready
- •Regina ranks +2.7 points above Saskatchewan average
- •Only 0% have proper schema markup
"In a competitive market like Regina, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 180 contractors in Regina, only 10 (5.6%) have the digital signals AI assistants surface. The other 170 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Regina offers an accessible market with 180 contractors across 3 trades. AI competition is low—only 5.6% are optimized. Now is the time to act.
Provincial Comparison
4 cities analyzed
Schema Opportunity
Only 0% of contractors in Regina have structured data—that's 180 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
The Review Paradox
Top 10% contractors in Regina average 130 reviews vs 10 for the bottom 50% — that's 12.9x more. But here's the catch: some businesses with lots of reviews still score poorly (25.1/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 79 | 38.5 | 6.3% | 70% | 0% | Low | Sask Air Solutions - Radon Mitigation Services 83/100 | |
| HVAC Contractor | 58 | 38.9 | 3.4% | 76% | 0% | Low | Pro-West Refrigeration Ltd. 78/100 | |
| Plumber | 43 | 38.3 | 7% | 70% | 0% | Low | Mr. Rooter Plumbing of Regina 83/100 |
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Methodology
This analysis aggregates data from 180 contractors across 3 trades in Regina. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify