El Paso, Texas
Complete analysis of 524 contractors across 7 trades.
**MARKET MATURITY: Emerging** — At 0.8% AI-ready, El Paso is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •99.2% of contractors in El Paso are invisible to AI systems
- •Electrician lead with 5% AI-ready
- •El Paso ranks +3.2 points above Texas average
- •Only 16% have proper schema markup
"What we're seeing in El Paso is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 524 contractors in El Paso, only 4 (0.8%) have the digital signals AI assistants surface. The other 520 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
El Paso offers an accessible market with 524 contractors across 7 trades. AI competition is low—only 0.8% are optimized. Now is the time to act.
Provincial Comparison
58 cities analyzed
Schema Opportunity
16% of contractors in El Paso use structured data. The other 440 are missing a major AI visibility opportunity.
Leaders & Laggards
Electrician lead with 5% AI visibility, while HVAC Contractor lag behind at 0%. This 5-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in El Paso average 164 reviews vs 9 for the bottom 50% — that's 17.5x more. But here's the catch: some businesses with lots of reviews still score poorly (32.6/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General-contractor | 343 | 41.3 | 0.3% | 100% | 17% | Medium | Roof Solutions & Construction 80/100 | |
| General Contractor | 63 | 39.4 | 0% | 100% | 13% | Low | Milliken Construction Co., Inc. 66/100 | |
| Electrician | 40 | 42.6 | 5% | 100% | 15% | Low | FSG El Paso - Electrical, Lighting, Signs 80/100 | |
| Plumber | 35 | 43.4 | 2.9% | 100% | 14% | Low | Roto-Rooter Plumbing & Water Cleanup 89/100 | |
| Landscaper | 29 | 42.1 | 0% | 100% | 14% | Low | Aguirre Lawn Service Maintenance LLC 67/100 | |
| Roofer | 8 | 37.5 | 0% | 100% | 0% | Low | Lorenzo's Contractor Roofing & Remodeling 51/100 | |
| HVAC Contractor | 6 | 42.2 | 0% | 100% | 17% | Low | TOTAL AIR 66/100 |
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Methodology
This analysis aggregates data from 524 contractors across 7 trades in El Paso. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify