Pasadena, Texas
Complete analysis of 372 contractors across 8 trades.
**MARKET MATURITY: Emerging** — At 3.5% AI-ready, Pasadena is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •96.5% of contractors in Pasadena are invisible to AI systems
- •Electrician lead with 6.3% AI-ready
- •Pasadena ranks +4.5 points above Texas average
- •Only 19% have proper schema markup
"What we're seeing in Pasadena is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 372 contractors in Pasadena, only 13 (3.5%) have the digital signals AI assistants surface. The other 359 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Pasadena offers an accessible market with 372 contractors across 8 trades. AI competition is low—only 3.5% are optimized. Now is the time to act.
Provincial Comparison
58 cities analyzed
Schema Opportunity
19% of contractors in Pasadena use structured data. The other 301 are missing a major AI visibility opportunity.
Leaders & Laggards
Electrician lead with 6.3% AI visibility, while Painter lag behind at 0%. This 6.3-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Pasadena average 129 reviews vs 6 for the bottom 50% — that's 21.3x more. But here's the catch: some businesses with lots of reviews still score poorly (32.7/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General-contractor | 162 | 41.8 | 3.1% | 100% | 17% | Medium | 12 Stones Roofing & Construction 87/100 | |
| General Contractor | 98 | 41.4 | 3.1% | 100% | 16% | Low | 12 Stones Roofing & Construction 87/100 | |
| Roofer | 38 | 43.3 | 5.3% | 100% | 24% | Low | 12 Stones Roofing & Construction 87/100 | |
| Electrician | 32 | 42.8 | 6.3% | 100% | 16% | Low | Doctor Home Experts Electrical Heating And Air 89/100 | |
| Plumber | 31 | 47.1 | 3.2% | 100% | 26% | Low | Roto-Rooter Plumbing & Water Cleanup 89/100 | |
| HVAC Contractor | 8 | 50.8 | 0% | 100% | 50% | Low | Mission Air Conditioning & Plumbing 63/100 | |
| Landscaper | 2 | 34.5 | 0% | 100% | 0% | Low | CA Company Services LLC 37/100 | |
| Painter | 1 | 56 | 0% | 100% | 100% | Low | Color Pro 56/100 |
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Methodology
This analysis aggregates data from 372 contractors across 8 trades in Pasadena. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify