San Marcos, Texas
Complete analysis of 219 contractors across 7 trades.
**MARKET MATURITY: Emerging** — At 2.3% AI-ready, San Marcos is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •97.7% of contractors in San Marcos are invisible to AI systems
- •Plumber lead with 21.4% AI-ready
- •San Marcos ranks +2.9 points above Texas average
- •Only 17% have proper schema markup
"What we're seeing in San Marcos is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 219 contractors in San Marcos, only 5 (2.3%) have the digital signals AI assistants surface. The other 214 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
San Marcos offers an accessible market with 219 contractors across 7 trades. AI competition is low—only 2.3% are optimized. Now is the time to act.
Provincial Comparison
58 cities analyzed
Schema Opportunity
17% of contractors in San Marcos use structured data. The other 182 are missing a major AI visibility opportunity.
Leaders & Laggards
Plumber lead with 21.4% AI visibility, while HVAC Contractor lag behind at 0%. This 21.4-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in San Marcos average 168 reviews vs 8 for the bottom 50% — that's 22.3x more. But here's the catch: some businesses with lots of reviews still score poorly (32.1/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 69 | 40.7 | 1.4% | 100% | 16% | Low | Briggs Construction Co 81/100 | |
| General-contractor | 69 | 40.7 | 1.4% | 100% | 16% | Low | Briggs Construction Co 81/100 | |
| Roofer | 26 | 41.4 | 0% | 100% | 15% | Low | Divided Sky Roofing & Solar 74/100 | |
| Landscaper | 16 | 35.1 | 0% | 100% | 6% | Low | Power Haus Equipment 67/100 | |
| Electrician | 15 | 39.1 | 0% | 100% | 13% | Low | Mr. Electric of San Marcos 67/100 | |
| Plumber | 14 | 52.1 | 21.4% | 100% | 43% | Medium | Woods Comfort Systems 89/100 | |
| HVAC Contractor | 10 | 41 | 0% | 100% | 20% | Low | Marvin's Heating & Air Conditioning 57/100 |
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Methodology
This analysis aggregates data from 219 contractors across 7 trades in San Marcos. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify