Calgary, Alberta
Complete analysis of 1,463 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 13% AI-ready, Calgary is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •87% of contractors in Calgary are invisible to AI systems
- •Electrician lead with 29% AI-ready
- •Calgary ranks +0.7 points above Alberta average
- •Only 10% have proper schema markup
"In a competitive market like Calgary, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 1,463 contractors in Calgary, only 190 (13%) have the digital signals AI assistants surface. The other 1,273 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Calgary presents a balanced opportunity with 1463 contractors across 5 trades. At 13% AI visibility, there's still room to position favorably.
Provincial Comparison
10 cities analyzed
Schema Opportunity
Only 10% of contractors in Calgary have structured data—that's 1317 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Electrician lead with 29% AI visibility, while HVAC Contractor lag behind at 11.9%. This 17.1-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Calgary average 265 reviews vs 15 for the bottom 50% — that's 17.7x more. But here's the catch: some businesses with lots of reviews still score poorly (27.3/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| Plumber | 402 | 42.1 | 13.7% | 75% | 13% | Medium | Comfort Union 88/100 | |
| General Contractor | 372 | 41.7 | 12.4% | 79% | 9% | Medium | Calgary HVAC 88/100 | |
| General-contractor | 372 | 41.7 | 12.4% | 79% | 9% | Medium | Calgary HVAC 88/100 | |
| HVAC Contractor | 286 | 41.4 | 11.9% | 79% | 10% | Medium | Calgary HVAC 88/100 | |
| Electrician | 31 | 52.3 | 29% | 90% | 3% | Medium | Camo Electric 86/100 |
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Methodology
This analysis aggregates data from 1,463 contractors across 5 trades in Calgary. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify