Calgary, Alberta
Complete analysis of 1,412 contractors across 7 trades.
**MARKET MATURITY: Emerging** — At 14% AI-ready, Calgary is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •86% of contractors in Calgary are invisible to AI systems
- •Roofer lead with 30% AI-ready
- •Calgary ranks +1.3 points above Alberta average
- •Only 8% have proper schema markup
"In a competitive market like Calgary, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 1,412 contractors in Calgary, only 198 (14%) have the digital signals AI assistants surface. The other 1,214 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Calgary presents a balanced opportunity with 1412 contractors across 7 trades. At 14% AI visibility, there's still room to position favorably.
Provincial Comparison
13 cities analyzed
Schema Opportunity
Only 8% of contractors in Calgary have structured data—that's 1299 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Roofer lead with 30% AI visibility, while HVAC Contractor lag behind at 11.1%. This 18.9-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Calgary average 234 reviews vs 20 for the bottom 50% — that's 11.5x more. But here's the catch: some businesses with lots of reviews still score poorly (28.4/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 462 | 42.1 | 13.2% | 79% | 7% | Medium | Calgary HVAC 88/100 | |
| Plumber | 344 | 45.5 | 16.3% | 77% | 16% | Medium | Comfort Union 88/100 | |
| HVAC Contractor | 305 | 40.4 | 11.1% | 77% | 9% | Medium | Calgary HVAC 88/100 | |
| Painter | 218 | 44.2 | 12.4% | 78% | 1% | Medium | Handyman Calgary NW 88/100 | |
| Electrician | 45 | 49.8 | 24.4% | 84% | 2% | Medium | Camo Electric 86/100 | |
| Roofer | 20 | 55.6 | 30% | 100% | 0% | Medium | Lincoln Exterior Renovations 88/100 | |
| Landscaper | 18 | 47.3 | 16.7% | 94% | 0% | Medium | TMH Industries Landscape Supply 85/100 |
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Methodology
This analysis aggregates data from 1,412 contractors across 7 trades in Calgary. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify