Okotoks, Alberta
Complete analysis of 114 contractors across 2 trades.
**MARKET MATURITY: Emerging** — At 10.5% AI-ready, Okotoks is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •89.5% of contractors in Okotoks are invisible to AI systems
- •General-contractor lead with 10.7% AI-ready
- •Okotoks ranks -3.3 points below Alberta average
- •Only 7% have proper schema markup
"What we're seeing in Okotoks is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 114 contractors in Okotoks, only 12 (10.5%) have the digital signals AI assistants surface. The other 102 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Okotoks offers an accessible market with 114 contractors across 2 trades. AI competition is low—only 10.5% are optimized. Now is the time to act.
Provincial Comparison
10 cities analyzed
Schema Opportunity
Only 7% of contractors in Okotoks have structured data—that's 106 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
The Review Paradox
Top 10% contractors in Okotoks average 45 reviews vs 2 for the bottom 50% — that's 22.5x more. But here's the catch: some businesses with lots of reviews still score poorly (26.5/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 58 | 37.7 | 10.3% | 74% | 7% | Low | First Class Roofing & Renovations Inc 86/100 | |
| General-contractor | 56 | 38.3 | 10.7% | 77% | 7% | Low | First Class Roofing & Renovations Inc 86/100 |
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Methodology
This analysis aggregates data from 114 contractors across 2 trades in Okotoks. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify